Mahmoodreza Rahiminirizi is a half German, half Persian menswear designer born on September 11, 1978 in Munich, Germany, to a Persian father and a German mother. These biographical factors play a fundamental role in Boris’s formation: they combine dual systems such as West/Middle East traditions and form/formless garments with the designer’s passion for numerology. 11 is in fact the symbolic trademark of the brand and the name of Saberi’s additional line.

Following the inception of the brand, Boris Bidjan Saberi began participating in the official Paris Fashion Week calendar where he nowadays presents his collections. The label increased a distinctive attention for functional qualities, whilst maintaining a strong connection to urban roots. Since 2014, Boris Bidjan Saberi is an official member of the Chambre masculine of the Federation Française de la Couture.

The designer matures a peculiar clothing language through the celebration of his innate heritage between European and Middle-Eastern culture. It is therefore the burst of an instinctive primitiveness in which raw materials and accurate tailoring fuse together.